Who we are.

Who said you can't be curvy and not look good in what you wear? We believe in a world where plus-size women are just as gorgeous as anyone else. To have the freedom to dress up as you wish, in clothes you desire. Without judgement. We exist to make available fabulous outfits to cater to the many fabulous queens out there. Curvy, plus-size, voluptuous and proud!

Body positive

We are not in the business of digitally altering any of our model's appearances - It's of utmost importance for us to promote a healthy body image be it large or extra large. With our Model Welfare Policy in place, rest assured that our models are well represented in their original shape, size and form.

The people

We work with 12 suppliers across the globe and we're serious about making sure that everyone in that supply chain is respected and earns a living wage, safe at work and free from discrimination of any kind. We set high ethical standards and support our suppliers to help achieve those standards. We hope to reduce modern slavery risks and identify and stop child labour.